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Showing posts from May, 2023

How to put Google Tag manger on website

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  Google tag manager is a free tool provided by Google that enables any individual to add and manage tracking tags (snippets of code) on their website without requiring any coding knowledge. With the help of Google tag manager, anyone can easily add tracking codes for various third party tools such as Google analytics, Google Ads, Facebook pixel and many more. We can also track specific events or actions on a website such as form submissions, clicks, and downloads with the help of Google tag manager. If you don’t wish to read full blog then you can watch the video in which I have implemented Google Tag manager code for all tag setup(weather tags are of Google Analytics, Google ads Remarketing code): Step by step process to use Google tag manager on website To setup Google tag manager you must have Google or Gmail account then only you will able to use Google Tag manager. First we will create Google Tag Manager account and put the tracking code on our website. In this blog we will...

Negative keyword in Google ads

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  Negative keyword in Google ads are words or phrases that we specify to exclude from our Google ads advertising campaigns. These are mainly the words or terms which are not relevant to our products or services and including them in our campaign would result in waste of our ad spend and irrelevant clicks. As Google ads campaign work on the principle of clicks. By adding negative keywords to our campaign, we are defining our targeting and we also ensure that our ads are only shown to people who are interested in what we have to offer. Negative keywords can be added at account level, campaign level or even at ad-group level and they are of type broad, phrase or exact match. Regularly optimizing and reviewing our campaign in order to refining the negative keyword lists helps us to improve the efficiency and effectiveness of our online advertising efforts.   Hi, friends Today I will walk you through step by step process so that you can understand what is negative keyword, variety ...

How to create Google Ads manager account

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Google ads manager account is a kind of Google ads account it is the account by which many Google ads account can be monitored just by logging into single account. Google ads manager account is mainly used by agencies who use to add their clients Google ads account in Google manager account and use to manage multiple account from single dashboard. Previously Google ads manager account was known as Google ads MMC account.   Hi, Friends So, today’s blog is about how to create Google ads manager account. In this blog I will tell you step by step how to do that. At first we need to switch to https://ads.google.com/home/tools/manager-accounts/ here we will get a option which says manage all your Google ads account from one place. Now if you are in not in mood to read the whole blog then you can skip and watch my video in which I have elaborated “How to create a Google Ads manager account” and “How to link Google ads manager account to Google ads account”   ·   ...

Keyword match type

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  Keyword match type Hi, friends I hope you guys are doing well today. As I am doing it soo. So, today’s blog is about what are the kind of keyword match we as google advertiser has. As many of you must be running google ads for your businesses so, you must have or you should have knowledge about what are the kind of keyword match google ads has. According to google there are three keyword match type (eg.- Broad keyword, Phrase keyword and Exact keyword match).   If you wish to target particular keyword in google ads then you should be aware their modifiers. Lets take a keyword Digital Marketing as keyword and I will explain how to target them in google ads . First one is Broad keyword match type it doesn’t have any modifier so suppose we have to target a keyword digital marketing as broad keyword type then we can use it as it is. Second one is phrase match if we have to target phrase match then we should use modifier “keyword” as in case of digital marketing as phr...

How to create google or gmail account

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How to create Google or Gmail account This blog is about very basic thing which every one should have if they wish to advertise about their business on google ads create google or gmail account. Gmail is free email service developed by Google that allows users to send or receive emails. It provides a user friendly interface, ample storage space of up to 15GB. Gmail is also integrates with other Google services like Google drive, Google calendar, Google meet which is accessible on desktop and mobile phones.   Lets dive into steps by step process of “Creating a Gmail or google account” ·         Step1.   First we need to create a Gmail account you can do it by clicking here   or you can simply go to https://accounts.google.com/signup/v2/webcreateaccount?flowName=GlifWebSignIn&flowEntry=SignUp ·         Step2. In here,  t he very first thing which it will ask is for choose a google account...