Negative keyword in Google ads
Negative keyword in Google ads are words or phrases that we specify to exclude from our Google ads advertising campaigns. These are mainly the words or terms which are not relevant to our products or services and including them in our campaign would result in waste of our ad spend and irrelevant clicks. As Google ads campaign work on the principle of clicks. By adding negative keywords to our campaign, we are defining our targeting and we also ensure that our ads are only shown to people who are interested in what we have to offer. Negative keywords can be added at account level, campaign level or even at ad-group level and they are of type broad, phrase or exact match. Regularly optimizing and reviewing our campaign in order to refining the negative keyword lists helps us to improve the efficiency and effectiveness of our online advertising efforts. Hi, friends Today I will walk you through step by step process so that you can understand what is negative keyword, variety ...