Keyword match type

 

Keyword match type

Hi, friends I hope you guys are doing well today. As I am doing it soo.

So, today’s blog is about what are the kind of keyword match we as google advertiser has.

As many of you must be running google ads for your businesses so, you must have or you should have knowledge about what are the kind of keyword match google ads has. According to google there are three keyword match type (eg.- Broad keyword, Phrase keyword and Exact keyword match).

 

If you wish to target particular keyword in google ads then you should be aware their modifiers. Lets take a keyword Digital Marketing as keyword and I will explain how to target them in google ads. First one is Broad keyword match type it doesn’t have any modifier so suppose we have to target a keyword digital marketing as broad keyword type then we can use it as it is. Second one is phrase match if we have to target phrase match then we should use modifier “keyword” as in case of digital marketing as phrase match keyword then we will have to use “Digital marketing”. Now comes last keyword that is exact match and modifier for exact keyword match is [keyword] as in case of digital marketing as keyword we have to use [digital marketing].

 

Lets start understanding how these keyword match type acts if we target them in our google ads Or if you are not interested in reading full blog post then you can watch my video that will surely help

How keyword match type works

·        Broad match keyword

According to official document of google

 If we are targeting broad match keyword then there is high probability that our ads may trigger on searches that are related to our keyword, which can include searches that don’t contain the direct meaning of our keywords. This will attract more visitor to our website and this is default match type keyword in google ads.

As in last case which you can figure out if the user has mis-spelt then also our ads may appear before him. 

·        Phrase match

If we have targeted a phrase match then our ads may show on searches that include the meaning of our keyword. The meaning of keyword can be implied, and user search can be more specific. You ads can reach more number of people then exact match but fewer then broad match. The syntax for phrase match keyword is double inverted comma. For eg we have targeted “tennis shoes” as keyword then our ads may trigger to following people 

·        Exact match

 

Now we have targeted exact match keyword then our ads may show on searches that have same meaning or same intent as the keyword. Exact match gives us more control over who sees our ad but reaches fewer people the broad match and phrase match.

The syntax for exact match is [keyword].

Let suppose we have targeted [shoe for men] then our ads may show to people searching for following results

 

If you wish to read my previous blog about then you can read it from here

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